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000026024 043__ $$an-us---
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000026024 084__ $$a100$$qGB
000026024 1001_ $$aVassallo, E.e.,$$eauthor.
000026024 24510 $$aPrivate lives and publicity rights /$$cVassallo, E.E., Hiney, J.
000026024 264_1 $$a[Place of publication not identified] :$$b[publisher not identified],$$c2009.
000026024 300__ $$a1 volume ([3] pages) ;$$c[28] cm.
000026024 336__ $$atext$$btxt$$2rdacontent
000026024 337__ $$aunmediated$$bn$$2rdamedia
000026024 338__ $$avolume$$bnc$$2rdacarrier
000026024 4901_ $$aWorld Trademark Review,$$x1751-0627 ;$$vGB 100 Oct/Nov 2009 No 21, pages 42-45
000026024 500__ $$aUsing a famous person's identity to promote a product or service can be very tempting for marketers, but if handled incorrectly it can lead to publicity right claims that may extend beyond the celebrity's lifetime. [Source: WTR].
000026024 650_0 $$aTrademarks (International law)
000026024 650_0 $$aTrademarks.
000026024 650_0 $$aTrademarks$$zUnited States.
000026024 650_4 $$aInternet
000026024 650_4 $$aCelebrities
000026024 650_4 $$aRight of publicity$$zUnited States
000026024 651_0 $$aUnited States$$xCommerce$$xLaw and legislation.
000026024 7001_ $$aHiney, J.
000026024 830_0 $$aWorld Trademark Review ;$$vGB 100 Oct/Nov 2009 No 21, pages 42-45.
000026024 903__ $$aWorld Trademark Review.
000026024 904__ $$aJournal article
000026024 942__ $$cART$$jGB 100 Oct/Nov 2009 No 21$$2ddc
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