TY  - GEN
T1  - Private lives and publicity rights /
AU  - Vassallo, E.e.,
AU  - Hiney, J.
VL  - GB 100 Oct/Nov 2009 No 21, pages 42-45
CN  - K1565
N1  - Using a famous person's identity to promote a product or service can be very tempting for marketers, but if handled incorrectly it can lead to publicity right claims that may extend beyond the celebrity's lifetime. [Source: WTR].
ID  - 26024
KW  - Trademarks (International law)
KW  - Trademarks.
KW  - Trademarks
KW  - Internet
KW  - Celebrities
KW  - Right of publicity
TI  - Private lives and publicity rights /
ER  -