Running like clockwork / A. Smith.

Journal article

1 volume ([3] pages) ; [28] cm.

GB 100

BP recently announced that it has scrapped its head of trademarks role. WTR examines the thinking behind this decision and wonders what the move says about how corporations can align their trademark practice with the core business strategy. [Source: WTR].

World Trademark Review ; GB 100 Oct/Nov 2009 No 21, pages 13-16.

[Place of publication not identified] : [publisher not identified], 2009.

English