Sleepless in Seatlle / A. Smith.

Sleepless in Seatlle / A. Smith.

Journal article

1 volume ([3] pages) ; [28] cm.

100 GB

The International Trademark Association's (INTA) annual meeting is still the most important - and busiest - event in the trademark community's calendar. This year the conference returned to Seattle for the "greenest annual meeting" ever, as Katrina Burchell, head of trademarks at Unilever and co-chair of the meeting, explained at the opening ceremony. "We live in a competitive world," Burchell said. "Trademarks are key to winning that battle, so brands are jumping on the environmental bandwagon." INTA leapt on board too this year, with its special theme of corporate social responsibility. In this section, WTR looks at some of the meeting's many highlights, so numerous that one delegate said she was "too busy to sleep!". [Source: WTR].

World Trademark Review ; GB 100 Aug/Sepages 2009 No 20, pages 54-57.

[Place of publication not identified] : [publisher not identified], 2009.

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