@article{26012,
      recid = {26012},
      author = {Chasser, Anne H., and Wolfe, Jennifer C. and Chasser, Anne  H.},
      title = {Brand rewired : connecting intellectual property,  branding, and creativity strategy /},
      pages = {xvi, 224 pages :},
      note = {Includes bibliographical references and index.},
      url = {http://tind.wipo.int/record/26012},
}