@article{25996,
      author = {Harris, P., and Schmitz, S. and O'hare, R.},
      url = {http://tind.wipo.int/record/25996},
      title = {Ambush marketing and London 2012 : a golden opportunity  for advertising, or not? /},
      recid = {25996},
      pages = {1 volume ([3] pages) ;},
}