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Breaking down the barriers / T. Little.
Little, Trevor., author.
2010
100 GB
Available at WIPO Library
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Title
Breaking down the barriers / T. Little.
Author
Little, Trevor., author.
Item Type
Journal article
Description
1 volume ([4] pages) ; [28] cm.
Alternate Call Number
100 GB
Note
The marketing-trademark relationship is critical to branding success, yet there is a longstanding perception that the two departments are doomed.
Series
World Trademark Review.
Series
World Trademark Review ; February/March 2010, No 23, pages 48-51.
Published
[Place of publication not identified] : [publisher not identified], 2010.
Language
English
Record Appears in
General collection
Browse Subjects
Trademarks (International law)
Marketing.
Trademarks.
Marketing
Brands
Trademarks
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