TY - GEN T1 - Breaking down the barriers / AU - Little, Trevor., VL - February/March 2010, No 23, pages 48-51 CN - K1565 N1 - The marketing-trademark relationship is critical to branding success, yet there is a longstanding perception that the two departments are doomed. ID - 25851 KW - Trademarks (International law) KW - Marketing. KW - Trademarks. KW - Marketing KW - Brands KW - Trademarks TI - Breaking down the barriers / ER -