@article{25851,
      recid = {25851},
      author = {Little, Trevor.,},
      title = {Breaking down the barriers /},
      pages = {1 volume ([4] pages) ;},
      note = {The marketing-trademark relationship is critical to  branding success, yet there is a longstanding perception  that the two departments are doomed.},
      url = {http://tind.wipo.int/record/25851},
}