TY - GEN T1 - Bridging the divide over Google / AU - Gare, Stephen., AU - Sutin, Ala. VL - February/March 2010, No 23, pages 30-32 CN - K1565 N1 - If the ECJ accepts the advocate general's recent Google opinion, its decision will have far-reaching effects on the advertising industry by aligning the European view more closely with that of the US courts. This would have a number of consequences for brand owners. ID - 25848 KW - Trademarks (International law) KW - Trademarks. KW - Trademarks KW - Brands KW - Brands TI - Bridging the divide over Google / ER -