IP valuation and management / Weston Anson.

1. What constitutes intellectual property?; 2. Understanding core IP assets; 3. The changing nature of intellectual property and intangible assets; 4. Definitions of intellectual property value
the heart of the matter; 5. Practical IP/intangible asset valuation guidelines; 6. Traditional valuation methodologies; 7. Other valuation approaches; 8. How IP values and valuation are affected in an economic downturn; 9. Valuation issues with different types of intellectual property; 10. Context: when IP valuation is necessary; 11. IP due diligence and asset prioritization; 12. Management and monetization; 13. Licensing; 14. Licensing royalty rates in litigation and transactions; 15. The future of intellectual property valuation and management.