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An introduction to intellectual asset management.
Sreedharan, Sunita K., author.
2008
F 191 SRE.A
Available at WIPO Library
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Title
An introduction to intellectual asset management.
Author
Sreedharan, Sunita K., author.
Description
viii, 316 pages ; 24 cm
ISBN
9788184731378
818473137X
9789041132475
9041132473
Alternate Call Number
F 191 SRE.A
Note
Aan de kop van de titelp.: CCH a Wolters Kluwer business.
Formatted Contents Note
1. Intellectual asset management; 2. Back to the basics; 3. Intellectual property rights; 4. Intellectual property audit; 5. Information management; 6. Leveraging of intellectual assets; 7. Marketing of intellectual assets; 8. Valuation of intellectual assets; 9. Entering markets.
Published
New Delhi, India: : Published : Wolters Kluwer, 2008.
Language
English
Record Appears in
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