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000025805 020__ $$a0670030767
000025805 020__ $$z9780670030767
000025805 020__ $$z0142001902
000025805 020__ $$z9780142001905
000025805 020__ $$z9781101200285$$qelectronic book
000025805 035__ $$a(wipo)347086357
000025805 035__ $$a(OCoLC)1161673450
000025805 040__ $$aGyGoGBV$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000025805 0410_ $$aeng
000025805 08204 $$a658.827$$222
000025805 084__ $$aK 332 BED.N
000025805 090__ $$c28172$$d28162
000025805 1001_ $$aBedbury, Scott,$$eauthor.
000025805 24512 $$aA new brand world :$$b8 principles for achieving brand leadership in the 21st century /$$cScott Bedbury with Stephen Fenichell.
000025805 264_1 $$aPrinceton, N.J. :$$bRecording for the Blind & Dyslexic,$$c[2002]
000025805 300__ $$axix, 220 pages ;$$c25 cm
000025805 336__ $$atext$$btxt$$2rdacontent
000025805 337__ $$aunmediated$$bn$$2rdamedia
000025805 338__ $$avolume$$bnc$$2rdacarrier
000025805 5050_ $$a1. All aboard the brandwagon; 2. Cracking your brand's genetic code; 3. Building brandwidth; 4. Show some emotion; 5. Brand environmentalism; 6. Brand leadership; 7. Branding and the corporate goliath; 8. Brand future.
000025805 520__ $$aIn the twenty-first-century marketplace, the companies that will flourish are those that overcome these obstacles by building great brands - brands that are widely desired, trusted, and enduring ... At the heart of the branding process, [the author] shows, is learning how o transcend the tangible aspect s of a commodity, product, ro service and create a deeper and more enduring relationship with customers ... He explains such key concepts as how to make products relevant; how to decode a brand's DNA to reveal its essence how to grow a brand intelligently and responsibly; how to present a brand in a number of different environments without compromising it or diluting its strength; and how companies can leverage and further solidify their unique brand assets to do good within their communities and even around the world. This practical and inspiring guidebook is an indispensable map for business of whatever size to chart their way through a New Brand World.-Dust jacket.
000025805 588__ $$aTitle from resource description page (Recorded Books, viewed June 19, 2014).
000025805 650_0 $$aNew products$$xManagement.
000025805 650_0 $$aBranding (Marketing)
000025805 650_0 $$aBusiness.
000025805 650_6 $$aSuccès dans les affaires$$xCas, Études de.
000025805 650_6 $$aProduits de marque$$xGestion$$vGuides, manuels, etc.
000025805 650_6 $$aProduits nouveaux$$xGestion$$vGuides, manuels, etc.
000025805 650_6 $$aProduits de marque.
000025805 7001_ $$aBedbury, Scott.
000025805 7001_ $$aFenichell, Stephen,$$ewith.
000025805 8564_ $$uhttp://www.loc.gov/catdir/enhancements/fy0719/2001046559-b.html
000025805 8564_ $$yPublisher description$$uhttp://www.loc.gov/catdir/enhancements/fy0719/2001046559-d.html
000025805 8564_ $$ySample text$$uhttp://www.loc.gov/catdir/enhancements/fy0719/2001046559-s.html
000025805 8564_ $$yTable of contents only$$uhttp://www.loc.gov/catdir/enhancements/fy0719/2001046559-t.html
000025805 85642 $$yInhaltsverzeichnis$$uhttp://www.gbv.de/dms/hbz/toc/ht013405425.pdf$$304$$i2
000025805 900__ $$aGBV$$bHAW Hamburg$$d!18/302-a! Bwl 420 122
000025805 942__ $$cMON$$jK 332 BED.N
000025805 950__ $$aMarkenpolitik
000025805 952__ $$w2010-05-17$$p2010-0437$$r76.43$$u39932$$bMAIN$$10$$kK 332 BED.N$$v2010-05-17$$ztagged$$71
000025805 980__ $$aBIB
000025805 999__ $$c28172$$d28172