1. Shades of gray: the spectrum of product diversion; 2. From iphones to viagra: the affected industries; 3. Black and gray market 2.0: from flea markets to ebay; 4. The rippling effect: gray market consequences; 5. Education: promoting gray market abstinence; 6. Troubleshooting supply chain vulnerabilities; 7. Alternative gray market strategies; 8. Red flags: the warning signs of gray market activity; 9. Methods of detection; 10. Initial strategies; 11. Preliminary remedies; 12. Civil discovery; 13. Theories of recovery: breach of contract; 14. Theories of liability: intentional interference with contract (IIWC); 15. Theories of liability: intentional interference with prospective economic advantage (IIEA); 16. Theories of liability: copyright; 17. Theories of liability: trademark; 18. Theories of liability: state law; 19. Approaches to gray market around the globe.