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000025780 035__ $$a(OCoLC)ocn444871788
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000025780 05000 $$aHD69.B7$$bK66 2010
000025780 08204 $$a658.827$$222
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000025780 1001_ $$aKornberger, Martin,
000025780 24510 $$aBrand society :$$bhow brands transform management and lifestyle.
000025780 264_1 $$aCambridge :$$bCambridge University Press,$$c2010.
000025780 300__ $$axx, 308 pages ;$$c25 cm
000025780 336__ $$atext$$btxt$$2rdacontent
000025780 337__ $$aunmediated$$bn$$2rdamedia
000025780 338__ $$avolume$$bnc$$2rdacarrier
000025780 504__ $$aIncludes bibliographical references (pages 273-291) and index.
000025780 5050_ $$aBrands and branding -- Introduction: The brand society -- Making sense of brands -- The making of brands -- How brands transform management -- Identity -- Culture -- Innovation -- How brands transform lifestyle -- Politics -- Ethics -- Aesthetics.
000025780 520__ $$a"Think Coca-Cola. Think iPod. Think Nike. Think Google. Each of these names represents a successful product or service but, more importantly, they are all successful brands. Most attempts to explain the role of brands focus on brands either as management tools (managerial perspective) or as symptoms of consumerism (sociological perspective). In Brand Society, Martin Kornberger combines these perspectives to show how brands have the power to transform both the organizations that develop them and the lifestyles of the individuals who consume them. This holistic approach shows how brands function as a medium between producers and consumers in a way that is rapidly transforming our economy and society. Using an array of practical case studies from a diverse set of organizations, this book provides a fascinating account of the way in which brands influence the lives of individuals and the organizations they work in"--Provided by publisher.
000025780 650_0 $$aPopular culture.
000025780 650_0 $$aConsumer behavior.
000025780 650_0 $$aBrand name products.
000025780 650_6 $$aProduits de marque.
000025780 650_6 $$aCulture populaire.
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000025780 942__ $$cMON$$jM 111 KOR.B
000025780 952__ $$w2010-05-11$$p2010-0398$$r87.83$$u39893$$bMAIN$$10$$kM 111 KOR.B$$v2010-05-11$$ztagged$$71
000025780 955__ $$bxj12 2009-09-01$$cxj12 2009-09-01 ONIX (telework)
000025780 980__ $$aBIB
000025780 999__ $$c28146$$d28146