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000025666 1001_ $$aLumb, Adam (ed.),$$eauthor.
000025666 24510 $$aCreating bonds :$$bsuccessful marketing in museums : a collection of essays.
000025666 264_1 $$aEdinburgh :$$bMuseumsEtc,$$c2009.
000025666 300__ $$a221 pages ;$$c20 cm.
000025666 336__ $$atext$$btxt$$2rdacontent
000025666 337__ $$aunmediated$$bn$$2rdamedia
000025666 338__ $$avolume$$bnc$$2rdacarrier
000025666 4901_ $$aA. Collection Of Essays
000025666 5050_ $$aThe role of HR in creating a successful brand; The rebirth of a small museum; Developing an art museum brand strategy; Branding in a brand-hostile environment; Managing the national gallery brand; Courting generation next; Audience-centred services; Developing dialogue; Marketing a small, underfunded gallery; Ethnographic research: a fresh eye on marketing; Defining a new venue in a crowded market; Branding and organisational behaviour.
000025666 5050_ $$aThe role of HR in creating a successful brand / Adam Lumb -- The rebirth of a small museum / Alexander Gates -- Developing an art museum brand strategy / Bonnie B. Briggs ; Amy Nelson -- Branding in a brand-hostile environment / Bruno Bahunek -- Managing the National Gallery brand / Danielle Chidlow -- Courting Generation Next / Erin Barnes -- Audience-centred services / G-Gina Koutsika -- Developing dialogue / Jenny Wong -- Marketing a small, underfunded gallery / Kate Knowles -- Ethnographic research : a fresh eye on marketing / Margot Wallace -- Defining a new venue in a crowded market / Rachel Collins -- Branding and organisational behaviour / Sian Walters.
000025666 5200_ $$aInternational marketing professionals working in and with museums share their latest insights and experiences of attracting and involving a wide range of constituencies. This series of essays covers the following key issues: establishing, developing and managing the museum's brand; case studies of successful marketing initiatives large and small; how best to communicate with specific market sectors; the role of Human Resources in brand development; establishing a new attraction in a crowded market; marketing in a brand-hostile environment; analysing your audiences. Marketing professionals from world-class institutions - including London's National Gallery, Tate Britain and the Natural History Museum - share their experiences and insights.
000025666 650_0 $$aMuseums$$xMarketing.
000025666 650_0 $$aBranding (Marketing)$$xMuseums.
000025666 650_0 $$aMarketing.
000025666 650_4 $$aMarketing
000025666 650_4 $$aCommunications
000025666 7001_ $$aLumb, Adam.
000025666 7001_ $$aGates, Alexander.
000025666 7001_ $$aBriggs, Bonnie B.
000025666 7001_ $$aNelson, Amy.
000025666 7001_ $$aBahunek, Bruno.
000025666 7001_ $$aChidlow, Danielle.
000025666 7001_ $$aBarnes, Erin.
000025666 7001_ $$aKoutsika, G-Gina.
000025666 7001_ $$aWong, Jenny.
000025666 7001_ $$aKnowles, Kate.
000025666 7001_ $$aWallace, Margot.
000025666 7001_ $$aCollins, Rachel.
000025666 7001_ $$aWalters, Sian.
000025666 830_0 $$aA. Collection Of Essays.
000025666 903__ $$aA collection of essays
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000025666 980__ $$aBIB
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