TY  - GEN
N2  - International marketing professionals working in and with museums share their latest insights and experiences of attracting and involving a wide range of constituencies. This series of essays covers the following key issues: establishing, developing and managing the museum's brand; case studies of successful marketing initiatives large and small; how best to communicate with specific market sectors; the role of Human Resources in brand development; establishing a new attraction in a crowded market; marketing in a brand-hostile environment; analysing your audiences. Marketing professionals from world-class institutions - including London's National Gallery, Tate Britain and the Natural History Museum - share their experiences and insights.
AB  - International marketing professionals working in and with museums share their latest insights and experiences of attracting and involving a wide range of constituencies. This series of essays covers the following key issues: establishing, developing and managing the museum's brand; case studies of successful marketing initiatives large and small; how best to communicate with specific market sectors; the role of Human Resources in brand development; establishing a new attraction in a crowded market; marketing in a brand-hostile environment; analysing your audiences. Marketing professionals from world-class institutions - including London's National Gallery, Tate Britain and the Natural History Museum - share their experiences and insights.
T1  - Creating bonds :successful marketing in museums : a collection of essays.
AU  - Lumb, Adam (ed.),
AU  - Lumb, Adam.
AU  - Gates, Alexander.
AU  - Briggs, Bonnie B.
AU  - Nelson, Amy.
AU  - Bahunek, Bruno.
AU  - Chidlow, Danielle.
AU  - Barnes, Erin.
AU  - Koutsika, G-Gina.
AU  - Wong, Jenny.
AU  - Knowles, Kate.
AU  - Wallace, Margot.
AU  - Collins, Rachel.
AU  - Walters, Sian.
CN  - AM121
ID  - 25666
KW  - Museums
KW  - Branding (Marketing)
KW  - Marketing.
KW  - Marketing
KW  - Communications
SN  - 9780956194329
TI  - Creating bonds :successful marketing in museums : a collection of essays.
ER  -