TY - GEN T1 - Protection of trade marks against dilution :a semiotic perspective. AU - Assaf, K. L1 - http://jiplp.oxfordjournals.org/cgi/reprint/4/9/643 VL - GB 137 Sepages 2009 Vol 4 No 9, pages 643-657 CN - K1401.A15 LA - eng ID - 25520 L4 - http://jiplp.oxfordjournals.org/cgi/reprint/4/9/643 KW - Intellectual property. KW - Intangible property. KW - Trademark dilution KW - US trademark law TI - Protection of trade marks against dilution :a semiotic perspective. L2 - http://jiplp.oxfordjournals.org/cgi/reprint/4/9/643 LK - http://jiplp.oxfordjournals.org/cgi/reprint/4/9/643 UR - http://jiplp.oxfordjournals.org/cgi/reprint/4/9/643 ER -