TY - GEN AU - Assaf, K. CN - K1401.A15 ID - 25520 KW - Intellectual property. KW - Intangible property. KW - Trademark dilution KW - US trademark law L1 - http://jiplp.oxfordjournals.org/cgi/reprint/4/9/643 L2 - http://jiplp.oxfordjournals.org/cgi/reprint/4/9/643 L4 - http://jiplp.oxfordjournals.org/cgi/reprint/4/9/643 LA - eng LK - http://jiplp.oxfordjournals.org/cgi/reprint/4/9/643 T1 - Protection of trade marks against dilution :a semiotic perspective. TI - Protection of trade marks against dilution :a semiotic perspective. UR - http://jiplp.oxfordjournals.org/cgi/reprint/4/9/643 VL - GB 137 Sepages 2009 Vol 4 No 9, pages 643-657 ER -