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\def\WIPO{World Intellectual Property Organisation}
A lack of character / K. Lin.
Lin, K., author.; European Patent Office.
2009
GB 138
Available at WIPO Library
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Title
A lack of character / K. Lin.
Author
Lin, K., author.
Item Type
Journal article
Description
1 volume ([4] pages) ; [28] cm.
Alternate Call Number
GB 138
Note
Brand owners have failed to understand language issues when developing trademark startegies for China. They could end up paying a very heavy price. [Source: IAM].
Series
Series
Intellectual Asset Management Magazine (IAM) ; GB 138 Sep/Oct 2009 No 37, pages 43-46.
Published
[Place of publication not identified] : [European Patent Office], 2009.
Language
English
Record Appears in
General collection
Added Corporate Author
European Patent Office.

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