000025511 000__ 01549cam\a2200397\i\4500 000025511 001__ 25511 000025511 003__ SzGeWIPO 000025511 005__ 20240708162136.0 000025511 008__ 080306s2009 xx |||||r|||| 00| 0 eng d 000025511 035__ $$a(wipo)0 000025511 035__ $$a(OCoLC)1160230604 000025511 040__ $$aSzGeWIPO $$beng$$erda$$cSzGeWIPO$$dCaBNVSL 000025511 043__ $$aa-cc--- 000025511 050_4 $$aK9$$b.N6 000025511 08204 $$a341.75805$$221 000025511 084__ $$aGB 138 000025511 1001_ $$aLin, K.,$$eauthor. 000025511 24512 $$aA lack of character /$$cK. Lin. 000025511 264_1 $$a[Place of publication not identified] :$$b[European Patent Office],$$c2009. 000025511 300__ $$a1 volume ([4] pages) ;$$c[28] cm. 000025511 336__ $$atext$$btxt$$2rdacontent 000025511 337__ $$aunmediated$$bn$$2rdamedia 000025511 338__ $$avolume$$bnc$$2rdacarrier 000025511 4901_ $$aIntellectual Asset Management Magazine (IAM),$$x1741-1424 ;$$vGB 138 Sep/Oct 2009 No 37, pages 43-46 000025511 500__ $$aBrand owners have failed to understand language issues when developing trademark startegies for China. They could end up paying a very heavy price. [Source: IAM]. 000025511 650_0 $$aIntellectual property. 000025511 650_0 $$aTrademarks$$zChina. 000025511 650_4 $$aBranding$$zChina 000025511 650_4 $$aBrands 000025511 651_0 $$aChina$$xCommerce$$xLaw and legislation. 000025511 7102_ $$aEuropean Patent Office. 000025511 830_0 $$aIntellectual Asset Management Magazine (IAM) ;$$vGB 138 Sep/Oct 2009 No 37, pages 43-46. 000025511 903__ $$aIntellectual Asset Management Magazine (IAM). 000025511 904__ $$aJournal article 000025511 942__ $$cART$$jGB 138 Sep/Oct 2009 No 37$$2ddc 000025511 952__ $$w2010-01-04$$p2010-0006$$u39500$$bMAIN$$10$$kGB 138 $$v2010-01-04$$70$$cMain Library$$yART 000025511 980__ $$aBIB 000025511 999__ $$c27870$$d27870