TY  - GEN
AU  - Lin, K.,
CN  - K9
ID  - 25511
KW  - Intellectual property.
KW  - Trademarks
KW  - Branding
KW  - Brands
N1  - Brand owners have failed to understand language issues when developing trademark startegies for China. They could end up paying a very heavy price. [Source: IAM].
T1  - A lack of character /
TI  - A lack of character /
VL  - GB 138 Sep/Oct 2009 No 37, pages 43-46
ER  -