@article{25511,
      note = {Brand owners have failed to understand language issues  when developing trademark startegies for China. They could  end up paying a very heavy price. [Source: IAM].},
      author = {Lin, K.,},
      url = {http://tind.wipo.int/record/25511},
      title = {A lack of character /},
      recid = {25511},
      pages = {1 volume ([4] pages) ;},
}