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000025507 008__ 080306s2009    xx |||||r|||| 00| 0 eng d
000025507 035__ $$a(wipo)0
000025507 035__ $$a(OCoLC)1158571746
000025507 040__ $$aSzGeWIPO $$beng$$erda$$cSzGeWIPO$$dCaBNVSL
000025507 050_4 $$aK9$$b.N6
000025507 08204 $$a341.75805$$221
000025507 084__ $$a138$$qGB
000025507 1001_ $$aHaigh, D.,$$eauthor.
000025507 24510 $$aGlobal brand values weather financial storm /$$cD. Haigh.
000025507 264_1 $$a[Place of publication not identified] :$$b[European Patent Office],$$c2009.
000025507 300__ $$a1 volume ([8] pages) ;$$c[28] cm.
000025507 336__ $$atext$$btxt$$2rdacontent
000025507 337__ $$aunmediated$$bn$$2rdamedia
000025507 338__ $$avolume$$bnc$$2rdacarrier
000025507 4901_ $$aIntellectual Asset Management Magazine (IAM),$$x1741-1424 ;$$vGB 138 May/Jun 2009 No 35, pages 39-46
000025507 500__ $$aBrands have not escaped the effects of the economic downturn. According to the latest BrandFinance Global 500® survery, the value of the world's leading brands is down 27%, However, this figure hides significant differences in the way that brands in different industries have performed. In this article, we exclusively reveal who has made it into the top 50 - including a new name in the number one position. We also explain why brands have not fared as badly as some other types of intangible over the last 12 months. [Source: IAM].
000025507 650_0 $$aIntellectual property.
000025507 650_4 $$aIP business models
000025507 650_4 $$aBrands
000025507 7102_ $$aEuropean Patent Office.
000025507 830_0 $$aIntellectual Asset Management Magazine (IAM) ;$$vGB 138 May/Jun 2009 No 35, pages 39-46.
000025507 903__ $$aIntellectual Asset Management Magazine (IAM).
000025507 904__ $$aJournal article
000025507 942__ $$cART$$jGB 138  May/Jun 2009 No 35$$2ddc
000025507 952__ $$w2010-01-04$$p2010-0001$$u39495$$bMAIN$$10$$kGB 138  $$v2010-01-04$$70$$cMain Library$$yART
000025507 980__ $$aBIB
000025507 999__ $$c27865$$d27865