@article{25507,
      note = {Brands have not escaped the effects of the economic  downturn. According to the latest BrandFinance Global 500®  survery, the value of the world's leading brands is down  27%, However, this figure hides significant differences in  the way that brands in different industries have performed.  In this article, we exclusively reveal who has made it into  the top 50 - including a new name in the number one  position. We also explain why brands have not fared as  badly as some other types of intangible over the last 12  months. [Source: IAM].},
      author = {Haigh, D.,},
      url = {http://tind.wipo.int/record/25507},
      title = {Global brand values weather financial storm /},
      recid = {25507},
      pages = {1 volume ([8] pages) ;},
}