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\def\WIPO{World Intellectual Property Organisation}
\)
The economics of counterfeit trade : governments, consumers, pirates, and intellectual property rights / Peggy Chaudhry, Alan Zimmerman.
2009
N 751 CHA.E
Available at WIPO Library
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Items
Полное описание
Title
The economics of counterfeit trade : governments, consumers, pirates, and intellectual property rights / Peggy Chaudhry, Alan Zimmerman.
Описание
xv, 194 pages ; 24 cm
ISBN
9783540778349
9783540778356
3540778357
3642096638
9783642096631
9783540778356
3540778357
3642096638
9783642096631
Alternate Call Number
N 751 CHA.E
Резюме
Walk down any main street in Shanghai, Paris or New York and you will see evidence of the counterfeit goods trade. But how large is the counterfeit market? This book examines the size of the counterfeit market. It looks at the intellectual property environment using a research-based approach.
Примечание
Introduction.- The Global Growth of Counterfeit Trade.- The Supply of Counterfeit Trade: The Problem Countries.- Modeling the Intellectual Property Rights Environment.- The Demand for Counterfeit Trade: Consumer Complicity.- The Use of Anti-Piracy Marketing Techniques to Educate the Consumer.- Changing Trade Policy: The EU and US Bolster Protection of Intellecutal Property Rights.- Government and Industry Led Operations to Curb Counterfeit Trade.- The Special Case of China.- Internet Piracy: The Virtual Marketplace for Counterfeit Goods.- Managerial Counterattack: Traditional and Novel Anti-Counterfeiting Strategies.- The Future: Will the Piracy Paradox Persist?
Библиографическая и др. запись
Includes bibliographical references and index.
Запись форматированного содержания
1. Introduction; 2. The global growth of counterfeit trade; 3. The supply of counterfeit trade: the problem countries; 4. Modeling the intellectual property rights environment; 5. The demand for counterfeit trade: consumer complicity; 6. The use of anti-piracy marketing techniques to educate the consumer; 7. Changing trade policy: the EU and US bolster protection of intellectual property rights; 8. Government and industry led operations to curb counterfet trade; 9. The special case of China; 10. Internet piracy: the virtual marketplace for counterfeit goods; 11. Managerial counterattack: traditional and novel anti-counterfeiting strategies; 12. The future: will the piracy paradox persist?
Published
Berlin : Springer, [2009]
Язык(и)
eng
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