TY  - GEN
AB  - Walk down any main street in Shanghai, Paris or New York and you will see evidence of the counterfeit goods trade. But how large is the counterfeit market? This book examines the size of the counterfeit market. It looks at the intellectual property environment using a research-based approach.
AU  - Chaudhry, Peggy,
AU  - Zimmerman, Alan S.,
AU  - Chaudhry, Peggy.
CN  - HF1040.7
CN  - HG335
ID  - 25496
KW  - Commerce.
KW  - Commercial policy.
KW  - Counterfeits and counterfeiting.
KW  - Economics.
KW  - Commercial law.
KW  - Product counterfeiting.
KW  - Intellectual property.
KW  - Intellectual property rights
KW  - Counterfeiting
N1  - Introduction.- The Global Growth of Counterfeit Trade.- The Supply of Counterfeit Trade: The Problem Countries.- Modeling the Intellectual Property Rights Environment.- The Demand for Counterfeit Trade: Consumer Complicity.- The Use of Anti-Piracy Marketing Techniques to Educate the Consumer.- Changing Trade Policy: The EU and US Bolster Protection of Intellecutal Property Rights.- Government and Industry Led Operations to Curb Counterfeit Trade.- The Special Case of China.- Internet Piracy: The Virtual Marketplace for Counterfeit Goods.- Managerial Counterattack: Traditional and Novel Anti-Counterfeiting Strategies.- The Future: Will the Piracy Paradox Persist?
N2  - Walk down any main street in Shanghai, Paris or New York and you will see evidence of the counterfeit goods trade. But how large is the counterfeit market? This book examines the size of the counterfeit market. It looks at the intellectual property environment using a research-based approach.
SN  - 9783540778349
T1  - The economics of counterfeit trade :governments, consumers, pirates, and intellectual property rights /
TI  - The economics of counterfeit trade :governments, consumers, pirates, and intellectual property rights /
ER  -