000025482 000__ 02025cam\a22004575i\4500 000025482 001__ 25482 000025482 003__ SzGeWIPO 000025482 005__ 20210318105012.0 000025482 008__ 070316s2007\\\\cau\\\\\rb\\\\001\0\eng\\ 000025482 010__ $$a 2007924978 000025482 020__ $$a9780615143033 000025482 020__ $$z0615143032 000025482 035__ $$a(wipo)14772059 000025482 035__ $$a(OCoLC)1158557256 000025482 040__ $$aDLC$$beng$$erda$$cDLC$$dCaBNVSL 000025482 043__ $$an-us--- 000025482 050_4 $$aKF1614$$b.F84 2007 000025482 084__ $$aN 740 FUE.L 000025482 090__ $$c27838$$d27828 000025482 1001_ $$aFueroghne, Dean Keith,$$eauthor. 000025482 24510 $$aLaw & advertising :$$bcurrent legal issues for agencies, advertisers, and attorneys /$$cDean K. Fueroghne. 000025482 250__ $$a2007 edition. 000025482 264_1 $$aPasadena, CA :$$bYellow Cat Press,$$cc2007. 000025482 300__ $$axvii, 508, lvi pages ;$$c25 cm 000025482 336__ $$atext$$btxt$$2rdacontent 000025482 337__ $$aunmediated$$bn$$2rdamedia 000025482 338__ $$avolume$$bnc$$2rdacarrier 000025482 504__ $$aIncludes bibliographical references and indexes. 000025482 5050_ $$a1. The development of control over advertising; 2. An overview of the Federal trade commission's role in advertising regulation; 3. Specific areas of concern under the Federal trade commission; 4. Advertising's part in products liability; 5. The rights of privacy and publicity; 6. Copyright regulation; 7. Trademark regulation; 8. Comparative advertising; 9. Contests and lotteries; 10. Guarantees and warranties; 11. The client/agency relationship; 12. Special areas of advertising concern; 13. Advertising concerns withalcohol and tobacco; 14. The internet. 000025482 650_0 $$aAdvertising laws$$zUnited States. 000025482 650_0 $$aCopyright$$zUnited States. 000025482 650_0 $$aTrademarks$$zUnited States. 000025482 650_4 $$aPatents 000025482 650_4 $$aCopyright 000025482 650_4 $$aTrademark 000025482 651_0 $$aUnited States$$xCommerce$$xLaw and legislation. 000025482 906__ $$a0$$bibc$$corignew$$d2$$eepcn$$f20$$gy-gencatlg 000025482 942__ $$cMON$$jN 740 FUE.L 000025482 952__ $$w2009-11-26$$p2009-0889$$r47.03$$u39439$$bMAIN$$10$$kN 740 FUE.L$$v2009-11-26$$ztagged$$71 000025482 955__ $$apc24 2007-03-16 000025482 980__ $$aBIB 000025482 999__ $$c27838$$d27838