1. Winning the reasonable royalty case; 2. Introducing the combatants; 3. Stranger than fiction: imagining the hypothetical negotiation; 4. Finding the price of the patent: is there an established royalty? 5. Gauging the infringer's price range: licensing-in-practices; 6. Keeping it exlusive: how valuable is that license? 7. Keeping it to yourself: the hypothetical negotiation where the seller does not want to sell; 8. Selling your enemy the stick to beat you with: the hypothetical negotiation where the plaintiff and defendant compete; 9. Boosting the royalty rate with unpatented products: mercy sakes alive! looks like we got us a convoy! 10. How much time is left? the effect of an expiring patent; 11. Buy my product, buy my patent! how the success of a patentholder's (or even an infringer's) product can raise the royalty rate; 12. Why new and improved costs more than the old stuff: the better your invention, the higher the royalty rate; 13. The smaller the bang, the smaller the bucks: allocating the value of the patented component; 14. The theory of lost profits; 15. Market players; 16. Working the hypothetical work-around: alternative non-infringing substitutes; 17. Lost profits on unpatented products and components: the entire market value rule; 18. Recovering profts lost by price erosion: paying attentiion to the demand curve.
Winning the reasonable royalty case Introducing the combatants Stranger than fiction : imagining the hypothetical negotiation Finding the price of the patent : is there an established royalty? Gauging the infringer's price range : licensing in practices Keeping it to yourself : the hypothetical negotiation where the seller does not want to sell Selling your enemy the stick to beat you with : the hypothetical negotiation where the plaintiff and defendant compete Boosting the royalty rate with unpatented products : mercy sakes alive! Looks like we got us a convoy! How much time is left? The effect of an expiring patent Buy my product, buy my patent! How the success of a patenholder's (or even an infringer's) product can raise the royalty rate Why new and improved costs more than the old stuff : the better your invention, the higher the royalty rate The smaller the bang, the smaller the bucks : allocation the value of the patented compontent The theory of lost profits Market players Working the hypothetical work around : alternatie non infringing substitutes Lost profits on unpatented products and components : the entire market value rule Recovering profits lost by price erosion : payattention to the demand curve.