@article{25325,
      recid = {25325},
      author = {Ezrachi, Ariel., and Dick Bell,},
      title = {Private Labels, Brands and Competition Policy : The  Changing Landscape of Retail Competition.},
      pages = {xxxiii, 418 pages :},
      abstract = {The growing use of private labels in recent years has  affected significantly the landscape of retail competition,  with major retailers no longer being confined to their  traditional role as purchasers and distributors of branded  goods. By selling their own-label products within their  outlets they are competing with their upstream brand  suppliers for sales and shelf space. This unique  relationship, and the continued strengthening of private  labels, raises important questions as to their  pro-competitive effects and possible negative effects.   This book provides an in-depth review of the range of  competitive and intellectual property issues raised in  connection with private brands in Europe and the US. It  examines the development of private labels and their impact  on retail competition, then moves on to focus on policy and  question the adequacy of current economic and legal  analysis in light of the characteristics of own-label  competition, and finally it presents a thorough evaluation  of the legal issues in the field, including chapters on  horizontal and vertical effects, dominance, mergers and  acquisitions, intellectual property, copycat packaging and  consumer welfare.  The book contains a collection of essays  reflecting the debate on the impact of private labels upon  competition, investment and innovation in the retail  sector. The ideas and arguments underlying the articles  have been developed through a series of seminars held in  the Oxford Centre for Competition Law and Policy over the  last three years. Participants in these seminars have  included competition officials, law academics,  practitioners and representatives from industry.},
      url = {http://tind.wipo.int/record/25325},
}