9780762314812 0762314818 hardback 9781849505321 electronic book 9781280771637 online
Alternate Call Number
F 191 LIB.T 50.00 ; Technik allgemein: Allgemeines 85.15 ; Forschung und Entwicklung <betriebswirtschaft> 85.40 ; Marketing QG 620
Summary
Contributions start with a multidisciplinary approach to the innovation process, then move on to intelectual property, strategy for innovation and financing innovation.
Note
Epublication rendering of: 9780762314812, 2008.
Formatted Contents Note
I. The innovation process: a multidisciplinary approach; II. Intellectual property; III. Strategy for innovation; IV. Financing innovation.
Introduction / Marie C. Thursby Appropriating the returns from innovation / Marco Ceccagnoli and Frank T. Rothaermel The benefits and liabilities of multidisciplinary commercialization teams : how professional composition and social networks influence team processes / Jill Perry-Smith and Leslie H. Vincent Intellectual property protection in the global economy / Louise Hallenborg, Marco Ceccagnoli and Meadow Clendenin Patents and technology commercialization : issues and opportunities / Margo A. Bagley Beyond patents : the role of copyrights, trademarks, and trade secrets in technology commercialization / Stuart J. H. Graham Marketing strategy considerations in the commercialization of new technologies : an overview and framework for strategy development / Leslie H. Vincent Competitve advantage in technology intensive industries / Frank T. Rothaermel Technology commercialization : cooperative versus competitive startegies / Anne W. Fuller and Marie C. Thursby Introduction to finance and valuing early stage technology / Matthew J. Higgins Venture capital financing and documentation / William J. Carney The anatomy of contracts in licensing : the context of Bayh-Dole / Anne M. Rector and Marie C. Thursby.