CD-ROM entitled 'Brands : Law, Practice and Precedents': contains the complete Introduction, Commentaries and Precedent material of Chapter 15 of the book. It is designed to be used in conjuction with the text. The material it contains can be downloaded and customized. --(see CD-ROM).
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
1. What is a brand? 2. Legal aspects of brands: an overview; 3. Trade marks; 4. Designs and registered designs; 5. Copyright; 6. Performers' rights and moral rights; 7. Passing off; 8. Database rights; 9. Patents and rights allied to intellectual property; 10. Defamation; 11. Creation strategies; 12. Brand management strategies; 13. Brand exploitation; 14. Precedents.