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000025291 1001_ $$aAnderson, Chris,$$d1961-$$eauthor.
000025291 24510 $$aFree :$$bthe future of a radical price /$$cChris Anderson.
000025291 264_1 $$aNew York :$$bHyperion,$$cc2009.
000025291 300__ $$ax, 274 pages :$$billustrations ;$$c25 cm.
000025291 336__ $$atext$$btxt$$2rdacontent
000025291 337__ $$aunmediated$$bn$$2rdamedia
000025291 338__ $$avolume$$bnc$$2rdacarrier
000025291 4901_ $$aNew York Times best sellers
000025291 500__ $$aFP 200,000. Following his NEW YORK TIMES bestseller, THE LONG TAIL, FREE is another look at the radical new way business is done. As the cost of doing business online drops closer to zero, giving things away is not just becoming an option - it's inevitable. But if the product is free, where's the revenue? This is an economic model that goes way beyond the old concepts of "free with purchase" or "loss leaders." FREE will be essential reading in the years to come.
000025291 500__ $$aCaption title.
000025291 500__ $$aSummary of: Free : the future of a radical price / Chris Anderson. New York : Hyperion, c2009.
000025291 500__ $$aAvailable also for download as Adobe PDF and MP3 files and files compatible with Microsoft Reader and Palm Reader.
000025291 500__ $$aRésumé de : Free : the future of a radical price / Chris Anderson. New York : Hyperion, c2009.
000025291 500__ $$a"With a new preface"--Page [1] of cover.
000025291 504__ $$aIncludes bibliographical references and index.
000025291 5050_ $$a1. The birth of free; 2. Free IOI; 3. The history of free; 4. The psychology of free; 5. Too cheap to matter; 6. "Information wants to be free"; 7. Competing with free; 8. De-monetization; 9. The new media models; 10. How big is the free economy? 11. Econ ooo; 12. Nonmonetary economies; 13. Wast is (sometimes) good; 14. Free world; 15. Imagining abundance; 16. "You get what you pay for".
000025291 5050_ $$aWhat's free? -- Free 101 : a short course on a most misunderstood word -- The history of "free" : zero, lunch and the enemies of capitalism -- The psychology of free : it feels good. Too good? -- Too cheap to matter : when something halves in price each year, zero is inevitable -- "Information wants to be free" : the history of a phrase that defined the digital age -- Competing with free : Microsoft learned how to do it over decades, but Yahoo had just months -- De-monitization : Google and the birth of a 21st century economic model -- The new media models : free media is nothing new. What is new is the expansion of that model to everything else -- How big is the free economy? : There's more to it than just dollars and cents -- Waste is (sometimes) good : the best way to exploit abundance is to relinquish control -- Econ 000 : how a century-old joke became the law of digital economics -- "You get what you pay for" : and other doubts about free -- Non-monetary economies : where money doesn't rule, what does? -- Free world : China and Brazil are the frontiers of free. What can we learn from them? -- Imagining abundance : science fiction as a thought experiment in "post-scarcity" societies -- Coda -- Free rules -- The 10 principles of abundance thinking.
000025291 520__ $$aAuthor Chris Anderson makes the compelling case that in many instances, businesses can profit more from giving things away than they can by charging for them. Traditional economics operates under fundamental assumptions of scarcity--there's only so much oil, iron, and gold in the world. But the online economy is built upon three cornerstones: processing power, hard drive storage, and bandwidth--and the costs of all these elements are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. This is the engine behind the new Free, the one that goes beyond a marketing gimmick or a cross-subsidy. Anderson explores this radical idea for the new economy, and demonstrates how this revolutionary price can be harnessed for the benefit of both consumers and business alike.--From publisher description.
000025291 650_0 $$aFree material.
000025291 650_0 $$aPricing.
000025291 650_0 $$aSuccess in business.
000025291 650_0 $$aMarketing.
000025291 650_6 $$aMarketing sur Internet.
000025291 650_6 $$aSuccès dans les affaires.
000025291 650_6 $$aMarketing sur Internet$$vGuides, manuels, etc.
000025291 650_6 $$aPrix.
000025291 7001_ $$aAnderson, Chris,$$d1961-
000025291 7102_ $$aSoundview Executive Book Summaries.
000025291 830_0 $$aNew York Times best sellers.
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000025291 980__ $$aBIB
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