TY  - GEN
N2  - Author Chris Anderson makes the compelling case that in many instances, businesses can profit more from giving things away than they can by charging for them. Traditional economics operates under fundamental assumptions of scarcity--there's only so much oil, iron, and gold in the world. But the online economy is built upon three cornerstones: processing power, hard drive storage, and bandwidth--and the costs of all these elements are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. This is the engine behind the new Free, the one that goes beyond a marketing gimmick or a cross-subsidy. Anderson explores this radical idea for the new economy, and demonstrates how this revolutionary price can be harnessed for the benefit of both consumers and business alike.--From publisher description.
AB  - Author Chris Anderson makes the compelling case that in many instances, businesses can profit more from giving things away than they can by charging for them. Traditional economics operates under fundamental assumptions of scarcity--there's only so much oil, iron, and gold in the world. But the online economy is built upon three cornerstones: processing power, hard drive storage, and bandwidth--and the costs of all these elements are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. This is the engine behind the new Free, the one that goes beyond a marketing gimmick or a cross-subsidy. Anderson explores this radical idea for the new economy, and demonstrates how this revolutionary price can be harnessed for the benefit of both consumers and business alike.--From publisher description.
T1  - Free :the future of a radical price /
AU  - Anderson, Chris,
AU  - Anderson, Chris,
CN  - HF5415
CN  - BLI
N1  - FP 200,000. Following his NEW YORK TIMES bestseller, THE LONG TAIL, FREE is another look at the radical new way business is done. As the cost of doing business online drops closer to zero, giving things away is not just becoming an option - it's inevitable. But if the product is free, where's the revenue? This is an economic model that goes way beyond the old concepts of "free with purchase" or "loss leaders." FREE will be essential reading in the years to come.
N1  - Caption title.
N1  - Summary of: Free : the future of a radical price / Chris Anderson. New York : Hyperion, c2009.
N1  - Available also for download as Adobe PDF and MP3 files and files compatible with Microsoft Reader and Palm Reader.
N1  - Résumé de : Free : the future of a radical price / Chris Anderson. New York : Hyperion, c2009.
N1  - "With a new preface"--Page [1] of cover.
ID  - 25291
KW  - Free material.
KW  - Pricing.
KW  - Success in business.
KW  - Marketing.
KW  - Marketing sur Internet.
KW  - Succès dans les affaires.
KW  - Marketing sur Internet
KW  - Prix.
SN  - 9781401322908
TI  - Free :the future of a radical price /
ER  -