@article{25291,
      note = {FP 200,000. Following his NEW YORK TIMES bestseller, THE  LONG TAIL, FREE is another look at the radical new way  business is done. As the cost of doing business online  drops closer to zero, giving things away is not just  becoming an option - it's inevitable. But if the product is  free, where's the revenue? This is an economic model that  goes way beyond the old concepts of "free with purchase" or  "loss leaders." FREE will be essential reading in the years  to come.},
      author = {Anderson, Chris, and Anderson, Chris,},
      url = {http://tind.wipo.int/record/25291},
      title = {Free : the future of a radical price /},
      abstract = {Author Chris Anderson makes the compelling case that in  many instances, businesses can profit more from giving  things away than they can by charging for them. Traditional  economics operates under fundamental assumptions of  scarcity--there's only so much oil, iron, and gold in the  world. But the online economy is built upon three  cornerstones: processing power, hard drive storage, and  bandwidth--and the costs of all these elements are trending  toward zero at an incredible rate. Never in the course of  human history have the primary inputs to an industrial  economy fallen in price so fast and for so long. This is  the engine behind the new Free, the one that goes beyond a  marketing gimmick or a cross-subsidy. Anderson explores  this radical idea for the new economy, and demonstrates how  this revolutionary price can be harnessed for the benefit  of both consumers and business alike.--From publisher  description.},
      recid = {25291},
      pages = {x, 274 pages :},
}