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Free : the future of a radical price / Chris Anderson.
2009
R 260 AND.F
Available at WIPO Library
Items
Details
Title
Free : the future of a radical price / Chris Anderson.
Description
x, 274 pages : illustrations ; 25 cm.
ISBN
9781401322908
1401322905
9781905211487
1905211481
9781401394516 electronic book
1401394515 electronic book
9780316373005 electronic book
0316373001 electronic book
9781409065739 electronic book
1409065731 electronic book
9781401310011
140131001X
9781401310325
140131032X
1401322905
9781905211487
1905211481
9781401394516 electronic book
1401394515 electronic book
9780316373005 electronic book
0316373001 electronic book
9781409065739 electronic book
1409065731 electronic book
9781401310011
140131001X
9781401310325
140131032X
Alternate Call Number
R 260 AND.F
Summary
Author Chris Anderson makes the compelling case that in many instances, businesses can profit more from giving things away than they can by charging for them. Traditional economics operates under fundamental assumptions of scarcity--there's only so much oil, iron, and gold in the world. But the online economy is built upon three cornerstones: processing power, hard drive storage, and bandwidth--and the costs of all these elements are trending toward zero at an incredible rate. Never in the course of human history have the primary inputs to an industrial economy fallen in price so fast and for so long. This is the engine behind the new Free, the one that goes beyond a marketing gimmick or a cross-subsidy. Anderson explores this radical idea for the new economy, and demonstrates how this revolutionary price can be harnessed for the benefit of both consumers and business alike.--From publisher description.
Note
FP 200,000. Following his NEW YORK TIMES bestseller, THE LONG TAIL, FREE is another look at the radical new way business is done. As the cost of doing business online drops closer to zero, giving things away is not just becoming an option - it's inevitable. But if the product is free, where's the revenue? This is an economic model that goes way beyond the old concepts of "free with purchase" or "loss leaders." FREE will be essential reading in the years to come.
Caption title.
Summary of: Free : the future of a radical price / Chris Anderson. New York : Hyperion, c2009.
Available also for download as Adobe PDF and MP3 files and files compatible with Microsoft Reader and Palm Reader.
Résumé de : Free : the future of a radical price / Chris Anderson. New York : Hyperion, c2009.
"With a new preface"--Page [1] of cover.
Caption title.
Summary of: Free : the future of a radical price / Chris Anderson. New York : Hyperion, c2009.
Available also for download as Adobe PDF and MP3 files and files compatible with Microsoft Reader and Palm Reader.
Résumé de : Free : the future of a radical price / Chris Anderson. New York : Hyperion, c2009.
"With a new preface"--Page [1] of cover.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
1. The birth of free; 2. Free IOI; 3. The history of free; 4. The psychology of free; 5. Too cheap to matter; 6. "Information wants to be free"; 7. Competing with free; 8. De-monetization; 9. The new media models; 10. How big is the free economy? 11. Econ ooo; 12. Nonmonetary economies; 13. Wast is (sometimes) good; 14. Free world; 15. Imagining abundance; 16. "You get what you pay for".
What's free?
Free 101 : a short course on a most misunderstood word
The history of "free" : zero, lunch and the enemies of capitalism
The psychology of free : it feels good. Too good?
Too cheap to matter : when something halves in price each year, zero is inevitable
"Information wants to be free" : the history of a phrase that defined the digital age
Competing with free : Microsoft learned how to do it over decades, but Yahoo had just months
De-monitization : Google and the birth of a 21st century economic model
The new media models : free media is nothing new. What is new is the expansion of that model to everything else
How big is the free economy? : There's more to it than just dollars and cents
Waste is (sometimes) good : the best way to exploit abundance is to relinquish control
Econ 000 : how a century-old joke became the law of digital economics
"You get what you pay for" : and other doubts about free
Non-monetary economies : where money doesn't rule, what does?
Free world : China and Brazil are the frontiers of free. What can we learn from them?
Imagining abundance : science fiction as a thought experiment in "post-scarcity" societies
Coda
Free rules
The 10 principles of abundance thinking.
What's free?
Free 101 : a short course on a most misunderstood word
The history of "free" : zero, lunch and the enemies of capitalism
The psychology of free : it feels good. Too good?
Too cheap to matter : when something halves in price each year, zero is inevitable
"Information wants to be free" : the history of a phrase that defined the digital age
Competing with free : Microsoft learned how to do it over decades, but Yahoo had just months
De-monitization : Google and the birth of a 21st century economic model
The new media models : free media is nothing new. What is new is the expansion of that model to everything else
How big is the free economy? : There's more to it than just dollars and cents
Waste is (sometimes) good : the best way to exploit abundance is to relinquish control
Econ 000 : how a century-old joke became the law of digital economics
"You get what you pay for" : and other doubts about free
Non-monetary economies : where money doesn't rule, what does?
Free world : China and Brazil are the frontiers of free. What can we learn from them?
Imagining abundance : science fiction as a thought experiment in "post-scarcity" societies
Coda
Free rules
The 10 principles of abundance thinking.
Series
New York Times best sellers.
Published
New York : Hyperion, c2009.
Language
English
Record Appears in
all
Added Corporate Author
Soundview Executive Book Summaries.