TY - GEN T1 - Valuation of IP :the importance to business of effective trademark valuation / AU - Pilgrem, Mike., VL - March 2009, No 215, pages 45-48 CN - K24 LA - eng ID - 25249 KW - Trademarks (International law) KW - Valuation. KW - Trademarks. KW - Valuation KW - Trademarks KW - Brands TI - Valuation of IP :the importance to business of effective trademark valuation / ER -