Cash in your unused brands /: S Hoffman and W D Kastner.

$\def\WIPO{World Intellectual Property Organisation}$

Cash in your unused brands / S Hoffman and W D Kastner.

2009

GB 72

Available at WIPO Library

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Title

Cash in your unused brands / S Hoffman and W D Kastner.

Author

Item Type

Journal article

Description

1 volume ([4] pages) ; [28] cm.

Alternate Call Number

GB 72

Note

Article tells technology companies how to turn trademark licensing programs into a cash cow.

Series

Series

Managing Intellectual Property ; March 2009, No 187, pages 31-35.

Published

London [England] : Euromoney Institutional Investor PLC, 2009.

Language

French

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