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000025224 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL
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000025224 1001_ $$aHoffman, Steve.,$$eauthor.
000025224 24510 $$aCash in your unused brands /$$cS Hoffman and W D Kastner.
000025224 264_1 $$aLondon [England] :$$bEuromoney Institutional Investor PLC,$$c2009.
000025224 300__ $$a1 volume ([4] pages) ;$$c[28] cm.
000025224 336__ $$atext$$btxt$$2rdacontent
000025224 337__ $$aunmediated$$bn$$2rdamedia
000025224 338__ $$avolume$$bnc$$2rdacarrier
000025224 4901_ $$aManaging Intellectual Property,$$x0824-7064 ;$$vMarch 2009, No 187, pages 31-35
000025224 500__ $$aArticle tells technology companies how to turn trademark licensing programs into a cash cow.
000025224 650_0 $$aIntellectual property$$zCanada.
000025224 650_0 $$aCopyright.
000025224 650_0 $$aIntellectual property.
000025224 650_0 $$aTrademarks.
000025224 650_4 $$aBrand names
000025224 650_4 $$aTrademarks
000025224 650_4 $$aLicensing
000025224 7001_ $$aKastner, W. Drew.
000025224 830_0 $$aManaging Intellectual Property ;$$vMarch 2009, No 187, pages 31-35.
000025224 903__ $$aManaging Intellectual Property.
000025224 904__ $$aJournal article
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000025224 952__ $$w2009-06-29$$p2009-0535$$u39084$$bMAIN$$10$$kGB 72 $$v2009-06-29$$zLibrary$$71$$cLibrary
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000025224 999__ $$c27568$$d27568