TY  - GEN
AU  - Hoffman, Steve.,
AU  - Kastner, W. Drew.
CN  - K9
ID  - 25224
KW  - Intellectual property
KW  - Copyright.
KW  - Intellectual property.
KW  - Trademarks.
KW  - Brand names
KW  - Trademarks
KW  - Licensing
N1  - Article tells technology companies how to turn trademark licensing programs into a cash cow.
T1  - Cash in your unused brands /
TI  - Cash in your unused brands /
VL  - March 2009, No 187, pages 31-35
ER  -