@article{25224,
      recid = {25224},
      author = {Hoffman, Steve., and Kastner, W. Drew.},
      title = {Cash in your unused brands /},
      pages = {1 volume ([4] pages) ;},
      note = {Article tells technology companies how to turn trademark  licensing programs into a cash cow.},
      url = {http://tind.wipo.int/record/25224},
}