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\def\WIPO{World Intellectual Property Organisation}
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Cash in your unused brands / S Hoffman and W D Kastner.
2009
GB 72
Available at WIPO Library
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Items
Details
Title
Cash in your unused brands / S Hoffman and W D Kastner.
Item Type
Journal article
Description
1 volume ([4] pages) ; [28] cm.
Alternate Call Number
GB 72
Note
Article tells technology companies how to turn trademark licensing programs into a cash cow.
Series
Managing Intellectual Property ; March 2009, No 187, pages 31-35.
Published
London [England] : Euromoney Institutional Investor PLC, 2009.
Language
French
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