9781843342366 9781843342373 hardback 1843342375 hardback 1843342367 paperback 9781780631554 electronic book 1780631553 electronic book 0857092014 9780857092014 1306381304 ebk 9781306381307 ebk
Alternate Call Number
F 67 COM.R
Summary
This book explains the principles of research and development (R & D) management in an environment which is open to external sources of technology. Organisations no longer undertake all of their R & D in-house. Increasingly, companies innovate by using a combination of R & D and externally sourced technologies. R & D and Licensing shows how to integrate these into the product and process development programme, and provides extensive guidance on intellectual property, licensing and royalty negotiations. The book demonstrates how companies increase their value through the acquisition of intellectual assets. Integrates the concepts of R & D management and technology licensingDescribes technology acquisition strategies and techniquesExplains how a knowledge of intellectual property can be used to add value.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
1. Successful innovation; 2. Using technology to gain competitive advantage; 3. Technology acquisition; 4. Idea generation; 5. Evaluation of new technologies and projects; 6. Market-led R&D project management; 7. Intellectual property: patents; 8. Copyright, designs and trade marks; 9. Assessing competitors' intellectual property; 10. Building intellectual assets; 11. Contractual issues; 12. Licensing and technology transfer; 13. Technology transfer negotiations; 14. Commercial exploitation issues.
Successful innovation Using technology to gain competitive advantage Technology acquisition Idea generation Evaluation of new technologies and projects Market-led R & D project management Intellectual property: patents Copyright, designs and trade marks Assessing competitors' intellectual property Building intellectual assets Contractual issues Licensing and technology transfer Technology transfer negotiations Commercial exploitation issues.