000025066 000__ 03991cam\a2200637\i\4500 000025066 001__ 25066 000025066 003__ SzGeWIPO 000025066 005__ 20210318105001.0 000025066 008__ 060606s2006\\\\enka\\\\rb\\\\001\0\eng\\ 000025066 020__ $$a9781843342366 000025066 020__ $$z9781843342373$$qhardback 000025066 020__ $$z1843342375$$qhardback 000025066 020__ $$z1843342367$$qpaperback 000025066 020__ $$z9781780631554$$qelectronic book 000025066 020__ $$z1780631553$$qelectronic book 000025066 020__ $$z0857092014 000025066 020__ $$z9780857092014 000025066 020__ $$z1306381304$$qebk 000025066 020__ $$z9781306381307$$qebk 000025066 035__ $$a(wipo)0 000025066 035__ $$a(OCoLC)70264475 000025066 040__ $$aSzGeWIPO$$beng$$erda$$cSzGeWIPO$$dCaBNVSL 000025066 043__ $$ae-uk--- 000025066 050_4 $$aT175.7$$b.C66 2007 000025066 08204 $$a346.048$$222 000025066 084__ $$aF 67 COM.R 000025066 090__ $$c27385$$d27380 000025066 1001_ $$aComerford, Kieran A.,$$d1944-$$eauthor. 000025066 24510 $$aR & D and licensing :$$bbuilding value through intellectual assets /$$cKieran Comerford. 000025066 264_1 $$aOxford [England] :$$bChandos Pub.,$$c[2006] 000025066 300__ $$axix, 217 pages :$$billustrations ;$$c24 cm 000025066 336__ $$atext$$btxt$$2rdacontent 000025066 337__ $$aunmediated$$bn$$2rdamedia 000025066 338__ $$avolume$$bnc$$2rdacarrier 000025066 504__ $$aIncludes bibliographical references and index. 000025066 5050_ $$a1. Successful innovation; 2. Using technology to gain competitive advantage; 3. Technology acquisition; 4. Idea generation; 5. Evaluation of new technologies and projects; 6. Market-led R&D project management; 7. Intellectual property: patents; 8. Copyright, designs and trade marks; 9. Assessing competitors' intellectual property; 10. Building intellectual assets; 11. Contractual issues; 12. Licensing and technology transfer; 13. Technology transfer negotiations; 14. Commercial exploitation issues. 000025066 5050_ $$aSuccessful innovation -- Using technology to gain competitive advantage -- Technology acquisition -- Idea generation -- Evaluation of new technologies and projects -- Market-led R & D project management -- Intellectual property: patents -- Copyright, designs and trade marks -- Assessing competitors' intellectual property -- Building intellectual assets -- Contractual issues -- Licensing and technology transfer -- Technology transfer negotiations -- Commercial exploitation issues. 000025066 520__ $$aThis book explains the principles of research and development (R & D) management in an environment which is open to external sources of technology. Organisations no longer undertake all of their R & D in-house. Increasingly, companies innovate by using a combination of R & D and externally sourced technologies. R & D and Licensing shows how to integrate these into the product and process development programme, and provides extensive guidance on intellectual property, licensing and royalty negotiations. The book demonstrates how companies increase their value through the acquisition of intellectual assets. Integrates the concepts of R & D management and technology licensingDescribes technology acquisition strategies and techniquesExplains how a knowledge of intellectual property can be used to add value. 000025066 650_0 $$aLicense agreements$$zGreat Britain. 000025066 650_0 $$aResearch, Industrial. 000025066 650_0 $$aLicense agreements. 000025066 650_0 $$aIntellectual property$$zGreat Britain. 000025066 650_0 $$aResearch, Industrial$$zGreat Britain. 000025066 650_0 $$aHigh technology industries$$zGreat Britain. 000025066 650_0 $$aPatents$$zGreat Britain. 000025066 650_0 $$aCopyright$$zGreat Britain. 000025066 650_4 $$aIntellectual property 000025066 650_4 $$aIntellectual assets 000025066 650_6 $$aRecherche industrielle. 000025066 650_6 $$aAccords sur les licences. 000025066 651_0 $$aGreat Britain$$xCommerce$$xLaw and legislation. 000025066 942__ $$cMON$$jF 67 COM.R 000025066 952__ $$w2009-04-03$$p2009-0322$$r69.95$$u38868$$bMAIN$$10$$kF 67 COM.R$$v2009-04-03$$zTagged$$71 000025066 952__ $$w2010-01-21$$p2010-0122$$r75.00$$u39616$$bMAIN$$10$$kF 67 COM.R$$v2010-01-21$$zTagged$$71 000025066 952__ $$w2010-01-21$$p2010-0123$$r75.00$$u39617$$bMAIN$$10$$kF 67 COM.R$$v2010-01-21$$zTagged$$71 000025066 980__ $$aBIB 000025066 999__ $$c27385$$d27385