@article{25066,
      recid = {25066},
      author = {Comerford, Kieran A.,},
      title = {R & D and licensing : building value through  intellectual assets /},
      pages = {xix, 217 pages :},
      abstract = {This book explains the principles of research and  development (R & D) management in an environment which is  open to external sources of technology. Organisations no  longer undertake all of their R & D in-house. Increasingly,  companies innovate by using a combination of R & D and  externally sourced technologies. R & D and Licensing shows  how to integrate these into the product and process  development programme, and provides extensive guidance on  intellectual property, licensing and royalty negotiations.  The book demonstrates how companies increase their value  through the acquisition of intellectual assets. Integrates  the concepts of R & D management and technology  licensingDescribes technology acquisition strategies and  techniquesExplains how a knowledge of intellectual property  can be used to add value.},
      url = {http://tind.wipo.int/record/25066},
}