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\def\WIPO{World Intellectual Property Organisation}
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R & D and licensing : building value through intellectual assets / Kieran Comerford.
2006
F 67 COM.R
Available at WIPO Library
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Details
Title
R & D and licensing : building value through intellectual assets / Kieran Comerford.
Description
xix, 217 pages : illustrations ; 24 cm
ISBN
9781843342366
9781843342373 hardback
1843342375 hardback
1843342367 paperback
9781780631554 electronic book
1780631553 electronic book
0857092014
9780857092014
1306381304 ebk
9781306381307 ebk
9781843342373 hardback
1843342375 hardback
1843342367 paperback
9781780631554 electronic book
1780631553 electronic book
0857092014
9780857092014
1306381304 ebk
9781306381307 ebk
Alternate Call Number
F 67 COM.R
Summary
This book explains the principles of research and development (R & D) management in an environment which is open to external sources of technology. Organisations no longer undertake all of their R & D in-house. Increasingly, companies innovate by using a combination of R & D and externally sourced technologies. R & D and Licensing shows how to integrate these into the product and process development programme, and provides extensive guidance on intellectual property, licensing and royalty negotiations. The book demonstrates how companies increase their value through the acquisition of intellectual assets. Integrates the concepts of R & D management and technology licensingDescribes technology acquisition strategies and techniquesExplains how a knowledge of intellectual property can be used to add value.
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
1. Successful innovation; 2. Using technology to gain competitive advantage; 3. Technology acquisition; 4. Idea generation; 5. Evaluation of new technologies and projects; 6. Market-led R&D project management; 7. Intellectual property: patents; 8. Copyright, designs and trade marks; 9. Assessing competitors' intellectual property; 10. Building intellectual assets; 11. Contractual issues; 12. Licensing and technology transfer; 13. Technology transfer negotiations; 14. Commercial exploitation issues.
Successful innovation
Using technology to gain competitive advantage
Technology acquisition
Idea generation
Evaluation of new technologies and projects
Market-led R & D project management
Intellectual property: patents
Copyright, designs and trade marks
Assessing competitors' intellectual property
Building intellectual assets
Contractual issues
Licensing and technology transfer
Technology transfer negotiations
Commercial exploitation issues.
Successful innovation
Using technology to gain competitive advantage
Technology acquisition
Idea generation
Evaluation of new technologies and projects
Market-led R & D project management
Intellectual property: patents
Copyright, designs and trade marks
Assessing competitors' intellectual property
Building intellectual assets
Contractual issues
Licensing and technology transfer
Technology transfer negotiations
Commercial exploitation issues.
Published
Oxford [England] : Chandos Pub., [2006]
Language
English
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