xii, 372 pages, 8 unnumbered pages of plates : illustrations (some color) ; 26 cm
ISBN
9780750945905 0750945907 hardback 9780752496122 electronic book
Alternate Call Number
K 332 NEW.T
Summary
"In 1876, the first year of trademark registration, over 10,000 applications were made in Britain, David Newton, a trademark and patent specialist, has selected 222 of the most intriguing and visually compelling. Some are well-known names; others provoke interest because of their strangeness or the extraordinary tale they tell. From Carlsberg beer to Triumph cars, from Lillywhite's cricket bats and Blue Circle cement to Bird's custard, from Dents gloves to Ransome's agricultural machinery, and Lea & Perrin's sauce to Beecham's pills, Trademarked reveals the history of these brands, the companies which registered them, and how the brands have developed over the years."--Jacket.
Bibliography, etc. Note
Includes bibliographical references (pages 355-362) and index.
Formatted Contents Note
1. Transport: from bikes to cars and other things; 2. Clothing, footwear and textiles: outer-and under-wear, fibles and fabrics; 3. Drinks: whisky, wine and water; lager, liqueurs and lemonade; 4. Food: from sugar and confectionery to mustard and vinegar; 5. Household goods: from candles to electric lamps, crockery to silver plate; 6. Agricultural, horticultural and industrial merchandise; 7. Medicines and toiletries: pills, potions and perfumes; 8. Pastimes: games, music, stationery and tobacco.
"In 1876, the first year of trademark registration, over 10,000 applications were made in Britain, David Newton, a trademark and patent specialist, has selected 222 of the most intriguing and visually compelling. Some are well-known names; others provoke interest because of their strangeness or the extraordinary tale they tell. From Carlsberg beer to Triumph cars, from Lillywhite's cricket bats and Blue Circle cement to Bird's custard, from Dents gloves to Ransome's agricultural machinery, and Lea & Perrin's sauce to Beecham's pills, Trademarked reveals the history of these brands, the companies which registered them, and how the brands have developed over the years."--Jacket.