000025053 000__ 02868cam\a2200481\i\4500 000025053 001__ 25053 000025053 003__ SzGeWIPO 000025053 005__ 20210318105001.0 000025053 008__ 080304s2008\\\\nyu\\\\\rb\\\\001\0\eng\\ 000025053 010__ $$a 2008009337 000025053 020__ $$a9780195338386 000025053 020__ $$z0195338383$$qpaperback 000025053 020__ $$z9780199713578$$qelectronic book 000025053 020__ $$z019971357X$$qelectronic book 000025053 035__ $$a(wipo)15204413 000025053 035__ $$a(OCoLC)1158989580 000025053 040__ $$aDLC$$beng$$erda$$cDLC$$dCaBNVSL 000025053 043__ $$an-us--- 000025053 05000 $$aKF2979$$b.A92 2008 000025053 08204 $$a346.73048$$222 000025053 084__ $$aF 634 ARE.B 000025053 090__ $$c27372$$d27367 000025053 1001_ $$aArena, Christopher M.,$$eauthor. 000025053 24514 $$aThe business of intellectual property /$$cChristopher M. Arena, Eduardo M. Carreras. 000025053 264_1 $$aNew York :$$bOxford University Press,$$c2008. 000025053 300__ $$axi, 384 pages ;$$c24 cm 000025053 336__ $$atext$$btxt$$2rdacontent 000025053 337__ $$aunmediated$$bn$$2rdamedia 000025053 338__ $$avolume$$bnc$$2rdacarrier 000025053 504__ $$aIncludes bibliographical references and index. 000025053 5050_ $$a1. Short stories; 2. The intellectual property economy; 3. Information assets; 4. Using information assets to create value : creativity, invention, and innovation; 5. Attaching intellectual property to information assets; 6. Strategic implications for business; 7. Strategic considerations in innovation; 8. Linking innovation, business, and intellectual property; 9. Elements of intellectual property strategies from successful companies; 10. The value extraction points-understanding the business model and the value chain; 11. Extracting value from intellectual property; 12. Developing a value creation intellectual property strategy; 13. Implementing the value creation strategy; 14. Acquiring information assets; 15. Protecting information assets; 16. Extracting value from information assets; 17. Managing the program. 000025053 520__ $$aFocuses on the intersection of law and business as it relates to the strategic management of intellectual property. This book combines the statutory framework of intellectual property, case law, business and legal principles of accounting and valuation, and multiple case studies of successful companies. 000025053 650_0 $$aIntellectual property. 000025053 650_4 $$aEconomic aspects 000025053 653__ $$aUnited States 000025053 7001_ $$aCarreras, Eduardo M.,$$eauthor. 000025053 906__ $$a7$$bcbc$$corignew$$d1$$eecip$$f20$$gy-gencatlg 000025053 942__ $$cMON$$jF 634 ARE.B 000025053 952__ $$w2009-03-30$$p2009-0304$$r170.07$$u38850$$bMAIN$$10$$kF 634 ARE.B$$v2009-03-30$$zTagged$$71 000025053 952__ $$w2009-12-11$$p2009-0916$$r118.75$$u39466$$bMAIN$$10$$kF 634 ARE.B$$v2009-12-11$$zTagged$$71 000025053 952__ $$w2010-06-15$$p2010-0487$$r102.13$$u39982$$bMAIN$$10$$kF 634 ARE.B$$v2010-06-15$$zTagged$$71 000025053 955__ $$asg77 2008-03-04$$csg77 2008-03-04$$aaa04 2008-03-04$$aps12 2008-08-04 1 copy rec'd., to CIP ver.$$axg20 2008-11-05 copy 2 added 000025053 980__ $$aBIB 000025053 999__ $$c27372$$d27372