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000025029 1001_ $$aDinwoodie, Graeme B.,$$aJanis, Mark D.$$eEditors.
000025029 24510 $$aTrademark law and theory :$$ba handbook of contemporary research
000025029 264_1 $$aCheltenham, UK :$$bEdward Elgar,$$cc2008.
000025029 300__ $$axiii, 539 pages ;$$c23 cm.
000025029 336__ $$atext$$btxt$$2rdacontent
000025029 337__ $$aunmediated$$bn$$2rdamedia
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000025029 4901_ $$aResearch handbooks in intellectual property
000025029 504__ $$aIncludes bibliographical references and index.
000025029 5050_ $$aIntroduction -- PART I: METHODOLOGICAL PERSPECTIVES - 1. From Communication to Thing: Historical Aspects of the Conceptualisation of Trade Marks as Property. 2. The Semiotic Account of Trademark Doctrine and Trademark Culture. 3. A Search-Costs Theory of Limiting Doctrines in Trademark Law. 4. Trade Mark Bureaucracies. 5. The Political Economy of Trademark Dilution -- PART II: INTERNATIONAL AND COMPARATIVE DIMENSIONS - 6. Fundamental Concerns in the Harmonization of (European) Trademark Law. 7. Substantive Trademark Law Harmonization: On the Emerging Coherence Between the Jurisprudence of the WTO Appellate Body and the European Court of Justice. 8. The Free Movement (or not) of Trademark Protected Goods in Europe. 9. The Trademark Law Provisions of Bilateral Free Trade Agreements -- PART III: CRITICAL ISSUES -- A. Trademarks and Speech - 10. Reconciling Trademark Rights and Expressive Values: How to Stop Worrying and Learn to Love Ambiguity. 11. Truth and Advertising: The Lanham Act and Commercial Speech Doctrine. 12. Restricting Allusion to Trade Marks: A New Justification -- B. Limiting the Scope of Trademark Rights - 13. Protecting the Common: Delineating a Public Domain in Trade Mark Law. 14. Tolerating Confusion About Confusion: Trademark Policies and Fair Use. 15. Online Word of Mouth and its Implications for Trademark Law -- C. Trademarks and Traditional Knowledge - 16. Trademarks and Traditional Knowledge and Cultural Intellectual Property Rights. 17. Culture, Traditional Knowledge and Trademarks: A View from the South -- D. The Edges of Trademark Protection. 18. Of Mutant Copyrights, Mangled Trademarks, and Barbie’s Beneficence: The Influence of Copyright on Trademark Law. 19. Signs, Surfaces, Shapes and Structures – The Protection of Product Design Under Trade Mark Law -- Index
000025029 520__ $$aThis important research Handbook brings together a set of illuminating works by the field’s leading scholars to comprise one of the broadest and most far-reaching overviews of trademark law issues. Organized around three areas of inquiry, the book starts by offering a rich variety of methodological perspectives on trademark law. Reflecting the multifaceted nature of contemporary trademarks, contributors have drawn from law and economics, political science, semiotic theory, and history. The Handbook goes on to survey trademark law’s international landscape, addressing indigenous cultural property, human rights issues, the free movement of goods, and the role of substantive harmonization. It concludes with a series of forward-looking perspectives, which focus on trademark law’s intersection with the laws of advertising and free speech, copyright law, cyberspace regulation, and design protection.  Discussing critical future issues regarding trademark protection and its relationship with other social policies, this Handbook will be of great interest to legal scholars, trademark lawyers and law students. It will also be of interest to academics in marketing, business, consumer psychology, and economics
000025029 650_0 $$aTrademark dilution.$$aCopyright.$$aIntellectual property.$$aFair use (Copyright)$$aTrademarks.$$aTraditional knowledge$$aTrademarks
000025029 650_0 $$aCopyright.
000025029 650_0 $$aIntellectual property.
000025029 650_0 $$aFair use (Copyright)
000025029 650_0 $$aTrademarks.
000025029 650_4 $$aTraditional knowledge
000025029 650_4 $$aTrademarks
000025029 7001_ $$aAustin, G. W.;$$aBeebe, B.;$$aBently, L.;$$aBurrell, R.;$$aDavis, J.;$$aDinwoodie, G. B.;$$aDogan, S. L.;$$aDreyfuss, R. C.;$$aEvans, G. E.;$$aFirth, A.;$$aFrankel, S.;$$aGinsburg, J. C.;$$aGoldman, E.;$$aHays, T.;$$aJanis, M. D.;$$aKur, A.;$$aLemley, M. A.;$$aLong, C.;$$aOng, B.;$$aSpence, M.;$$aTushnet, R.;$$aVisser, C.$$eContributors.
000025029 85641 $$uhttps://www.elgaronline.com/display/edcoll/9781845426026/9781845426026.xml$$yView eBook
000025029 903_0 $$aResearch handbooks in intellectual property.
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000025029 952__ $$w2010-04-23$$p2010-0356$$r265.00$$u39851$$bMAIN$$10$$kK 422 DIN.T$$v2010-04-23$$ztagged$$71
000025029 955__ $$apc15 2008-03-14
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