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Trademark law and theory : a handbook of contemporary research
Dinwoodie, Graeme B., Janis, Mark D. Editors.; Austin, G. W.; Beebe, B.; Bently, L.; Burrell, R.; Davis, J.; Dinwoodie, G. B.; Dogan, S. L.; Dreyfuss, R. C.; Evans, G. E.; Firth, A.; Frankel, S.; Ginsburg, J. C.; Goldman, E.; Hays, T.; Janis, M. D.; Kur, A.; Lemley, M. A.; Long, C.; Ong, B.; Spence, M.; Tushnet, R.; Visser, C. Contributors.
2008
K 422 DIN.T
Available at WIPO Library
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Details
Title
Trademark law and theory : a handbook of contemporary research
Author
Dinwoodie, Graeme B., Janis, Mark D. Editors.
Austin, G. W.; Beebe, B.; Bently, L.; Burrell, R.; Davis, J.; Dinwoodie, G. B.; Dogan, S. L.; Dreyfuss, R. C.; Evans, G. E.; Firth, A.; Frankel, S.; Ginsburg, J. C.; Goldman, E.; Hays, T.; Janis, M. D.; Kur, A.; Lemley, M. A.; Long, C.; Ong, B.; Spence, M.; Tushnet, R.; Visser, C. Contributors.
Austin, G. W.; Beebe, B.; Bently, L.; Burrell, R.; Davis, J.; Dinwoodie, G. B.; Dogan, S. L.; Dreyfuss, R. C.; Evans, G. E.; Firth, A.; Frankel, S.; Ginsburg, J. C.; Goldman, E.; Hays, T.; Janis, M. D.; Kur, A.; Lemley, M. A.; Long, C.; Ong, B.; Spence, M.; Tushnet, R.; Visser, C. Contributors.
Description
xiii, 539 pages ; 23 cm.
ISBN
9781845426026 Print
9781848441316 eBook
9781848441316 eBook
Alternate Call Number
K 422 DIN.T
Summary
This important research Handbook brings together a set of illuminating works by the field’s leading scholars to comprise one of the broadest and most far-reaching overviews of trademark law issues. Organized around three areas of inquiry, the book starts by offering a rich variety of methodological perspectives on trademark law. Reflecting the multifaceted nature of contemporary trademarks, contributors have drawn from law and economics, political science, semiotic theory, and history. The Handbook goes on to survey trademark law’s international landscape, addressing indigenous cultural property, human rights issues, the free movement of goods, and the role of substantive harmonization. It concludes with a series of forward-looking perspectives, which focus on trademark law’s intersection with the laws of advertising and free speech, copyright law, cyberspace regulation, and design protection. Discussing critical future issues regarding trademark protection and its relationship with other social policies, this Handbook will be of great interest to legal scholars, trademark lawyers and law students. It will also be of interest to academics in marketing, business, consumer psychology, and economics
Bibliography, etc. Note
Includes bibliographical references and index.
Formatted Contents Note
Introduction
PART I: METHODOLOGICAL PERSPECTIVES - 1. From Communication to Thing: Historical Aspects of the Conceptualisation of Trade Marks as Property. 2. The Semiotic Account of Trademark Doctrine and Trademark Culture. 3. A Search-Costs Theory of Limiting Doctrines in Trademark Law. 4. Trade Mark Bureaucracies. 5. The Political Economy of Trademark Dilution
PART II: INTERNATIONAL AND COMPARATIVE DIMENSIONS - 6. Fundamental Concerns in the Harmonization of (European) Trademark Law. 7. Substantive Trademark Law Harmonization: On the Emerging Coherence Between the Jurisprudence of the WTO Appellate Body and the European Court of Justice. 8. The Free Movement (or not) of Trademark Protected Goods in Europe. 9. The Trademark Law Provisions of Bilateral Free Trade Agreements
PART III: CRITICAL ISSUES
A. Trademarks and Speech - 10. Reconciling Trademark Rights and Expressive Values: How to Stop Worrying and Learn to Love Ambiguity. 11. Truth and Advertising: The Lanham Act and Commercial Speech Doctrine. 12. Restricting Allusion to Trade Marks: A New Justification
B. Limiting the Scope of Trademark Rights - 13. Protecting the Common: Delineating a Public Domain in Trade Mark Law. 14. Tolerating Confusion About Confusion: Trademark Policies and Fair Use. 15. Online Word of Mouth and its Implications for Trademark Law
C. Trademarks and Traditional Knowledge - 16. Trademarks and Traditional Knowledge and Cultural Intellectual Property Rights. 17. Culture, Traditional Knowledge and Trademarks: A View from the South
D. The Edges of Trademark Protection. 18. Of Mutant Copyrights, Mangled Trademarks, and Barbie’s Beneficence: The Influence of Copyright on Trademark Law. 19. Signs, Surfaces, Shapes and Structures – The Protection of Product Design Under Trade Mark Law
Index
PART I: METHODOLOGICAL PERSPECTIVES - 1. From Communication to Thing: Historical Aspects of the Conceptualisation of Trade Marks as Property. 2. The Semiotic Account of Trademark Doctrine and Trademark Culture. 3. A Search-Costs Theory of Limiting Doctrines in Trademark Law. 4. Trade Mark Bureaucracies. 5. The Political Economy of Trademark Dilution
PART II: INTERNATIONAL AND COMPARATIVE DIMENSIONS - 6. Fundamental Concerns in the Harmonization of (European) Trademark Law. 7. Substantive Trademark Law Harmonization: On the Emerging Coherence Between the Jurisprudence of the WTO Appellate Body and the European Court of Justice. 8. The Free Movement (or not) of Trademark Protected Goods in Europe. 9. The Trademark Law Provisions of Bilateral Free Trade Agreements
PART III: CRITICAL ISSUES
A. Trademarks and Speech - 10. Reconciling Trademark Rights and Expressive Values: How to Stop Worrying and Learn to Love Ambiguity. 11. Truth and Advertising: The Lanham Act and Commercial Speech Doctrine. 12. Restricting Allusion to Trade Marks: A New Justification
B. Limiting the Scope of Trademark Rights - 13. Protecting the Common: Delineating a Public Domain in Trade Mark Law. 14. Tolerating Confusion About Confusion: Trademark Policies and Fair Use. 15. Online Word of Mouth and its Implications for Trademark Law
C. Trademarks and Traditional Knowledge - 16. Trademarks and Traditional Knowledge and Cultural Intellectual Property Rights. 17. Culture, Traditional Knowledge and Trademarks: A View from the South
D. The Edges of Trademark Protection. 18. Of Mutant Copyrights, Mangled Trademarks, and Barbie’s Beneficence: The Influence of Copyright on Trademark Law. 19. Signs, Surfaces, Shapes and Structures – The Protection of Product Design Under Trade Mark Law
Index
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Published
Cheltenham, UK : Edward Elgar, c2008.
Language
English
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