TY - GEN T1 - Pharma strategies :In response to business challenges, pharmaceutical companies are developing new patenting, licensing and partnership strategies to exploit their IP rights / AU - Mishra, R., AU - Kumar, G. V. S. S. VL - GB 72 Oct 2008 No 183, pages 75-59 CN - K9 ID - 24896 KW - Intellectual property KW - Patents. KW - Intellectual property. KW - Copyright Law KW - Licensing KW - Pharmaceutical Industries KW - Patents TI - Pharma strategies :In response to business challenges, pharmaceutical companies are developing new patenting, licensing and partnership strategies to exploit their IP rights / ER -